How to optimise images for AI search
How to optimise images to ensure they are accurately interpreted and surfaced by AI-driven search tools. It covers tips on using EXIF data and AI-generated tags, incorporating text within images, optimizing for voice and visual search, enhancing schema markup, creating AI-driven image sitemaps, and maintaining contextual awareness.
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Microsoft Clarity Introduces Google Ads Integration for Better Campaign Insights
The new Google Ads integration with Microsoft Clarity connects campaign metrics with behavioural insights, giving you a clear view of how visitors interact with your website. Features like session recordings, heatmaps, and intent tracking help you identify issues, optimise campaigns, and improve conversions.
READ MORE...CMA to Investigate Google’s Search Services
The Competition and Markets Authority (CMA) is investigating Google’s dominance in search and search advertising, questioning whether it limits competition and innovation in the UK. With over 90% of search queries and 200,000+ advertisers depending on Google, the stakes are high.
READ MORE...Why Focus On Average Conversion Value Over Lead Metrics for PPC Performance
To truly maximise PPC results, businesses should shift their focus to Average Conversion Value—a metric that ties directly to revenue and offers a clearer measure of return on ad spend (ROAS).
READ MORE...Google to Test Stripped-Down Search Features in Compliance with the DMA
Google’s legal department announced this week that the company is testing a stripped-down version of its hotel search in Germany, Belgium, and Estonia. It means Google Search results will only show basic links without maps or enhanced features.
READ MORE...No Need to Worry About Fake Traffic, Says Google
Worried about fake traffic hurting your site’s reputation? In this clip, Google explains why you don’t need to worry. Essential listening for site owners and SEO managers
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