Stop Tracking the Wrong Conversions: How to Measure What Really Counts in PPC
Too many PPC campaigns track clicks and visits as conversions, leading to misleading reports and wasted budget. This guide shows how to set meaningful conversions in GA4, avoid vanity metrics, and optimise your campaigns around actions that truly drive revenue.
READ MORE...PPC Campaigns Demystified: From Click to Conversion
When campaigns are planned and managed strategically, PPC can be one of the most cost-effective ways to generate leads, sales, and long-term growth. The key is understanding the journey from that very first click to the final conversion.
READ MORE...Beginner’s Guide to Conversion Rate Optimization (CRO)
Getting traffic is only half the job. CRO focuses on turning visitors into enquiries, so your marketing spend delivers real results.
READ MORE...Amazon’s Quick Return to Google Shopping: What Retailers Can Learn
Amazon left Google Shopping in July but returned within weeks. Here’s what their quick comeback means for retailers and PPC strategy.
READ MORE...Selling on Amazon: How to Make Ads Work for Your Store
Stop wasting money on Amazon advertising. Learn how to fix PPC campaigns and protect your profit.
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Weekly Marketing Round-Up (8–12 September 2025)
This week’s AI Marketing Update covers Google’s deeper push into Search and Ads, new Demand Gen reporting features, and why CEOs are demanding stronger links between marketing and growth.
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