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News and Articles
Google Ads Aren't Converting After 4 Weeks? What to Check Next
Google Ads not converting after four weeks? If your setup is sound, here’s what to check before deciding it’s not working.
READ MORE...How much should I spend on PPC each month?
This calculator is a simple way to check whether PPC is within your budget — and whether it’s worth the risk before making a decision.
Before you start, you need to have an idea of the following:
- Cost per Click (CPC) – the average cost of the keywords you’d like to target. (Tip: Use Google’s Keyword Planner or check your existing campaigns if you’ve run ads before)
- Conversion Rate – the percentage of clicks that turn into leads. (Tip: Use your current website data, industry benchmarks, or platforms like Wordstream for estimates)
- Target Cost per Lead (CPL) – what you’re willing to pay for a lead
This doesn’t guarantee results, but it gives you a solid starting point for making decisions.
PPC Budget Calculator
Your recommended PPC monthly budget will appear here



