Google Ads Review, Management & Training
Paid Search Consultancy
Performance-led paid search
for businesses that want clarity.
Google Ads audits. Tracking fixes. Practical training.
No hype. No guesswork. Just accountable performance.
Google Ads Review & Improvement
Clicks but no enquiries? Turn wasted spend into real enquiries.
Whether you run an e-commerce store or a service-based business, this isn’t about starting from scratch. It’s giving Google the right signals to target real enquiries — not just clicks. It about small, focused improvements with clear reasoning behind every change.
Google Ads Training
Practical, hands-on training so you can run Google Ads with confidence.
Amazon PPC Management
Structured Amazon PPC management focused on profitable growth — not just visibility.
From Seller Central setup to strategy, we manage your Amazon store and advertising campaigns to improve visibility, lower ACoS, and drive revenue. Whether you’re launching your first product or scaling an established brand, our targeted Amazon PPC strategies are built to get you seen — and get you sales.
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News and Articles
Why Google Ads Shows Decimal Conversions—and How this Improves Your Conversion Rate Optimisation
If you’ve been looking at your Google Ads reports lately, you might have noticed something strange. It may look like a glitch. Well, it’s not an error, it’s just Data-Driven Attribution.
READ MORE...
GA4 Setup: Get Your Tracking Right Before You Spend on Ads
If your tracking is wrong, your decisions will be too. Fix GA4 and conversion data before increasing spend or judging performance.
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How to Make Google Ads Conversion Tracking Reliable in GA4
Google Ads and GA4 don’t always agree. This guide explains why conversion data can differ, what reliable tracking looks like in practice, and what to check before trusting your numbers.
READ MORE...How much should I spend on PPC each month?
This calculator is a simple way to check whether PPC is within your budget — and whether it’s worth the risk before making a decision.
Before you start, you need to have an idea of the following:
- Cost per Click (CPC) – the average cost of the keywords you’d like to target. (Tip: Use Google’s Keyword Planner or check your existing campaigns if you’ve run ads before)
- Conversion Rate – the percentage of clicks that turn into leads. (Tip: Use your current website data, industry benchmarks, or platforms like Wordstream for estimates)
- Target Cost per Lead (CPL) – what you’re willing to pay for a lead
This doesn’t guarantee results, but it gives you a solid starting point for making decisions.
