LinkedIn Report Highlights AI's Role in Transforming B2B Sales
LinkedIn’s "ROI of AI" report highlights AI’s growing role in transforming B2B sales. Based on a survey of 1,250 sales professionals, it reveals that 56% use AI daily, while 74% see it as the future of sales.
READ MORE...E-commerce and AI: Our First Revenue from ChatGPT Traffic
This month, something interesting happened. We saw their first real revenue generated directly from traffic referred by the AI chatbot. What does this mean for your business?
READ MORE...How to optimise images for AI search
How to optimise images to ensure they are accurately interpreted and surfaced by AI-driven search tools. It covers tips on using EXIF data and AI-generated tags, incorporating text within images, optimizing for voice and visual search, enhancing schema markup, creating AI-driven image sitemaps, and maintaining contextual awareness.
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Microsoft Clarity Introduces Google Ads Integration for Better Campaign Insights
The new Google Ads integration with Microsoft Clarity connects campaign metrics with behavioural insights, giving you a clear view of how visitors interact with your website. Features like session recordings, heatmaps, and intent tracking help you identify issues, optimise campaigns, and improve conversions.
READ MORE...CMA to Investigate Google’s Search Services
The Competition and Markets Authority (CMA) is investigating Google’s dominance in search and search advertising, questioning whether it limits competition and innovation in the UK. With over 90% of search queries and 200,000+ advertisers depending on Google, the stakes are high.
READ MORE...Why Focus On Average Conversion Value Over Lead Metrics for PPC Performance
To truly maximise PPC results, businesses should shift their focus to Average Conversion Value—a metric that ties directly to revenue and offers a clearer measure of return on ad spend (ROAS).
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