Running Google Ads When Business Is Quiet: What B2B Companies Need to Know
B2B sales often slow down in summer, but that doesn’t mean your Google Ads should stop. This post shares practical tips for adjusting your campaigns during quieter periods so you can stay visible, reduce wasted spend, and keep your pipeline warm.
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Which Social Media Platform Delivers the Best ROI in 2024? New Data Reveals the Top Performers
A 2024 HubSpot survey of 1,200 marketers, published by Statista, shows Facebook still leads for ROI, with 28% ranking it most effective. Instagram follows at 22%, and YouTube at 12%. This article explores why Facebook remains strong and what makes Instagram and YouTube valuable for marketers.
READ MORE...Google AI Overviews Favour Deep Content, Says Report
Discover how Google's AI Overviews are changing the landscape of search, with a strong preference for deep content pages. This article breaks down the data and offers practical advice for website owners to adapt their content strategies and ensure their websites remain visible in the evolving world of AI-driven search.
READ MORE...LinkedIn Report Highlights AI's Role in Transforming B2B Sales
LinkedIn’s "ROI of AI" report highlights AI’s growing role in transforming B2B sales. Based on a survey of 1,250 sales professionals, it reveals that 56% use AI daily, while 74% see it as the future of sales.
READ MORE...E-commerce and AI: Our First Revenue from ChatGPT Traffic
This month, something interesting happened. We saw their first real revenue generated directly from traffic referred by the AI chatbot. What does this mean for your business?
READ MORE...How to optimise images for AI search
How to optimise images to ensure they are accurately interpreted and surfaced by AI-driven search tools. It covers tips on using EXIF data and AI-generated tags, incorporating text within images, optimizing for voice and visual search, enhancing schema markup, creating AI-driven image sitemaps, and maintaining contextual awareness.
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