Unlocking the Power of Precise Targeting: Google Ads Strategy for Start-up
If you're a start-up vying for attention in a saturated market using Google Ads, your strategy needs to be laser-focused. With precise targeting, you can transform potential users into loyal customers. In this article, we'll unpack a comprehensive Google Ads strategy, guided by a real-world example from a start-up launching new software
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The Basics of Google Ads: A Comprehensive Introduction for Businesses
As per Statista's data, Google Ads (formerly known as Google AdWords) holds an estimated 58% of the global market share for search advertising in 2023. This establishes Google Ads as the leading search advertising platform worldwide, used by businesses ranging from small to large to connect with their desired audiences.
READ MORE...The Rise of AI in Email Marketing: A Threat or a Boon to Copywriters?
Did you know that 38% of marketers are already using generative AI to craft their emails? Email marketing has long been considered a potent channel for customer retention and lead generation. The rise of AI tools in this domain poses a question: Is AI a threat or a boon to human copywriters?
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Global and UK Trends in Manufacturing (Q1-Q3 2023)
In a digital age where data is king, having a finger on the pulse of search trends is crucial for formulating effective marketing strategies, especially in the ever-evolving manufacturing sector. For that reason, we analysed search trends for Q1 to Q3 of 2023, using data sourced from Google Trends, focusing on both worldwide and UK-specific queries to give you insights into what topics are currently drawing attention.
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Does PPC work for B2B market?
While Pay Per Click (PPC) advertising is often associated with consumer-focused advertising, it can be an effective marketing strategy for the B2B (business-to-business) and generate dramatic results when targeting businesses and professionals. Here are some reasons why PPC can work for the B2B market:
READ MORE...Mistakes to Avoid when Implementing B2B PPC campaings
While PPC advertising can be a powerful tool for B2B companies, some common mistakes can lead to wasted ad spend, low click-through rates, and poor ROI. Here are some mistakes B2B companies make when implementing PPC campaigns, the consequences of these mistakes, and how to avoid them:
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