Hope Varnes, Author at CLK Digital Marketing Agency

Person reading a book titled Beginner’s Guide to Conversion Rate Optimisation with a laptop showing analytics on a desk.

September 22, 2025

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Beginner’s Guide to Conversion Rate Optimization (CRO)

Photo-realistic e-commerce concept showing a search results page with Google Shopping product ads highlighted, symbolising Amazon’s return to the platform.

September 15, 2025

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Amazon’s Quick Return to Google Shopping: What Retailers Can Learn

Amazon left Google Shopping in July but returned within weeks. Here’s what their quick comeback means for retailers and PPC strategy.

Business owner reviewing Amazon asvertising performance on a laptop dashboard, analysing ad spend and sales data.

September 15, 2025

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Selling on Amazon: How to Make Ads Work for Your Store

Stop wasting money on Amazon advertising. Learn how to fix PPC campaigns and protect your profit.

Illustration of a female marketer at her desk with Google AI Mode search results, PPC dashboards, and a glowing global map in the background.

September 12, 2025

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Weekly Marketing Round-Up (8–12 September 2025)

This week’s AI Marketing Update covers Google’s deeper push into Search and Ads, new Demand Gen reporting features, and why CEOs are demanding stronger links between marketing and growth.

A computer monitor showing a Google search results page with an AI-generated summary box at the top, placed on a clean office desk with a coffee cup and notepad.

September 9, 2025

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Google’s AI Mode Could Be the New Default — And SEO Must Adapt

Google’s AI Mode could soon be the default search view. SEO isn’t dying; it’s changing. Here’s why structured content and new success metrics now matter.