Business owner reviewing Amazon asvertising performance on a laptop dashboard, analysing ad spend and sales data.
September 15, 2025

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Selling on Amazon: How to Make Ads Work for Your Store

Stop wasting money on Amazon advertising. Learn how to fix PPC campaigns and protect your profit.

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Illustration of a female marketer at her desk with Google AI Mode search results, PPC dashboards, and a glowing global map in the background.
September 12, 2025

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Weekly Marketing Round-Up (8–12 September 2025)

This week’s AI Marketing Update covers Google’s deeper push into Search and Ads, new Demand Gen reporting features, and why CEOs are demanding stronger links between marketing and growth.

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A computer monitor showing a Google search results page with an AI-generated summary box at the top, placed on a clean office desk with a coffee cup and notepad.
September 9, 2025

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Google’s AI Mode Could Be the New Default — And SEO Must Adapt

Google’s AI Mode could soon be the default search view. SEO isn’t dying; it’s changing. Here’s why structured content and new success metrics now matter.

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A clean marketing workspace with a laptop displaying website analytics and Google Ads graphs, a notepad titled “Marketing Plan,” sticky notes labeled “SEO” and “AdWords keywords,” and a coffee mug with the text “Agency Life.” Overlay text reads: “What a Digital Marketing Agency Can Really Do for You.”
September 8, 2025

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What a Digital Marketing Agency Can Really Do for You

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Man working at dual monitors analysing SEO results and paid search advertising performance on Google.
September 1, 2025

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Search Engine Optimisation vs. Paid Search: When to Use Each

SEO offers long-term growth while Google Ads provides quick results with precise targeting and budget control. Choose based on goals, budget, and timeline.

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Photo-realistic image of a marketing professional at a desk analysing SEO and PPC data on a desktop screen with performance charts.
August 29, 2025

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Weekly Marketing Round-Up (25–29 August 2025)

SEO and PPC updates you need to know—Google’s spam update, new ad tools, and practical takeaways.

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