Search Engine Optimisation vs. Paid Search: When to Use Each
SEO offers long-term growth while Google Ads provides quick results with precise targeting and budget control. Choose based on goals, budget, and timeline.
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Weekly Marketing Round-Up (25–29 August 2025)
SEO and PPC updates you need to know—Google’s spam update, new ad tools, and practical takeaways.
READ MORE...When Clicks Don’t Equal Clients: How to Fix Low-Converting Ads
Getting clicks but no clients? Learn how to fix low-converting ads with practical strategies for B2B, B2C, and e-commerce brands — from targeting to offers and tracking.
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Weekly Marketing Round-Up (18–22 August 2025)
AI marketing updates: Google, Meta, and search behaviour shifts.
READ MORE...Google Ads vs Meta Ads: Best PPC Platform for B2B Lead Generation
Not sure whether to use Google Ads or Meta Ads for B2B lead gen? This guide compares both platforms and helps you choose the right one for your goals.
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What Makes a PPC Campaign Work (And Why Some Just Don’t)
Avoid PPC campaign failures by focusing on smart keyword choices, ad relevance, landing page connection, budget management, audience targeting, geo-targeting, and data-driven strategies.
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