Expert Insights for B2B Excellence

CLK Marketing Agency brings you in-depth tips, comprehensive guides, and the latest updates, all tailored to empower B2B businesses with cutting-edge marketing strategies.

Screenshot of Microsoft Clarity Dashboard

Microsoft Clarity Introduces Google Ads Integration for Better Campaign Insights

The new Google Ads integration with Microsoft Clarity connects campaign metrics with behavioural insights, giving you a clear view of...
A detective looking like Sherlock Holmes is holding a magnifying glass over Google's logo to denote CMA investifation of Google’s Search Services.

CMA to Investigate Google’s Search Services

The Competition and Markets Authority (CMA) is investigating Google’s dominance in search and search advertising, questioning whether it limits competition...
PPC image to denote the importance of PPC average conversion value

Why Focus On Average Conversion Value Over Lead Metrics for PPC Performance

To truly maximise PPC results, businesses should shift their focus to Average Conversion Value—a metric that ties directly to revenue...
Google Search Changes: Google to Test Stripped-Down Search Features in Compliance with the DMA

Google to Test Stripped-Down Search Features in Compliance with the DMA

Google’s legal department announced this week that the company is testing a stripped-down version of its hotel search in...
Google announces a new way AI is transforming shoppers’ in-store and local shopping experiences.

Google Announces New Features To Enhance Users’ Shopping Experience

Google announces new features to enhance users' shopping experience that may impact both in-store and online shopping.

No Need to Worry About Fake Traffic, Says Google

Worried about fake traffic hurting your site’s reputation? In this clip, Google explains why you don’t need to worry. Essential...
Why Your PPC Campaign Is Driving Website Traffic but Not Footfall

Why Your PPC Campaign Is Driving Website Traffic but Not Footfall: Key Reasons and Solutions

Is your PPC campaign driving traffic to your website but failing to convert into in-store visit? Here are several reasons...
Headless eCommerce - for integrated customer experience.

Are you ready to go headless?

Headless commerce, first coined in 2013, is the newest kid on the block in eCommerce technology, but it’s quickly becoming...
Digital Transformation in B2B Procurement: Navigating the Post-Pandemic Market

Digital Transformation in B2B Procurement: Navigating the Post-Pandemic Market

In the wake of the pandemic, B2B procurement has seen a revolutionary change, pressing suppliers to rapidly adopt digital approaches....