Expert Insights for B2B Excellence

CLK Marketing Agency brings you in-depth tips, comprehensive guides, and the latest updates, all tailored to empower B2B businesses with cutting-edge marketing strategies.

Visual representation of Google AI Overviews linking to website content, emphasizing the importance of deep content pages for search visibility.

Google AI Overviews Favour Deep Content, Says Report

Discover how Google's AI Overviews are changing the landscape of search, with a strong preference for deep content pages. This...
A digital composite image of two business professionals shaking hands, symbolising a business agreement. Surrounding them are floating data screens displaying AI-driven analytics, global connectivity, and sales technology. A glowing holographic globe overlay represents the use of AI in transforming B2B sales, enhancing decision-making, and streamlining sales processes

LinkedIn Report Highlights AI’s Role in Transforming B2B Sales

LinkedIn’s "ROI of AI" report highlights AI’s growing role in transforming B2B sales. Based on a survey of 1,250 sales...
GA4 screenshot showing revenue from ChatGPT referral traffic

E-commerce and AI: Our First Revenue from ChatGPT Traffic

This month, something interesting happened. We saw their first real revenue generated directly from traffic referred by the AI chatbot....
Digital illustration of abstract data streams, interconnected nodes, and glowing effects in blues and oranges, representing AI transforming businesses.

Using Artificial Intelligence to Maximum Advantage in B2B Marketing

Are you ready to unlock the true potential of your B2B marketing efforts? Artificial intelligence (AI) is no longer a...
AI searching for images online

How to optimise images for AI search

How to optimise images to ensure they are accurately interpreted and surfaced by AI-driven search tools. It covers tips on...
Screenshot of Microsoft Clarity Dashboard

Microsoft Clarity Introduces Google Ads Integration for Better Campaign Insights

The new Google Ads integration with Microsoft Clarity connects campaign metrics with behavioural insights, giving you a clear view of...
A detective looking like Sherlock Holmes is holding a magnifying glass over Google's logo to denote CMA investifation of Google’s Search Services.

CMA to Investigate Google’s Search Services

The Competition and Markets Authority (CMA) is investigating Google’s dominance in search and search advertising, questioning whether it limits competition...
PPC image to denote the importance of PPC average conversion value

Why Focus On Average Conversion Value Over Lead Metrics for PPC Performance

To truly maximise PPC results, businesses should shift their focus to Average Conversion Value—a metric that ties directly to revenue...
Google Search Changes: Google to Test Stripped-Down Search Features in Compliance with the DMA

Google to Test Stripped-Down Search Features in Compliance with the DMA

Google’s legal department announced this week that the company is testing a stripped-down version of its hotel search in...