Which Social Media Platform Delivers the Best ROI in 2024? New Data Reveals the Top Performers
A 2024 HubSpot survey of 1,200 marketers, published by Statista, shows Facebook still leads for ROI, with 28% ranking it most effective. Instagram follows at 22%, and YouTube at 12%. This article explores why Facebook remains strong and what makes Instagram and YouTube valuable for marketers.
READ MORE...Google AI Overviews Favour Deep Content, Says Report
Discover how Google's AI Overviews are changing the landscape of search, with a strong preference for deep content pages. This article breaks down the data and offers practical advice for website owners to adapt their content strategies and ensure their websites remain visible in the evolving world of AI-driven search.
READ MORE...E-commerce and AI: Our First Revenue from ChatGPT Traffic
This month, something interesting happened. We saw their first real revenue generated directly from traffic referred by the AI chatbot. What does this mean for your business?
READ MORE...
Microsoft Clarity Introduces Google Ads Integration for Better Campaign Insights
The new Google Ads integration with Microsoft Clarity connects campaign metrics with behavioural insights, giving you a clear view of how visitors interact with your website. Features like session recordings, heatmaps, and intent tracking help you identify issues, optimise campaigns, and improve conversions.
READ MORE...CMA to Investigate Google’s Search Services
The Competition and Markets Authority (CMA) is investigating Google’s dominance in search and search advertising, questioning whether it limits competition and innovation in the UK. With over 90% of search queries and 200,000+ advertisers depending on Google, the stakes are high.
READ MORE...Why Focus On Average Conversion Value Over Lead Metrics for PPC Performance
To truly maximise PPC results, businesses should shift their focus to Average Conversion Value—a metric that ties directly to revenue and offers a clearer measure of return on ad spend (ROAS).
READ MORE...