Digital Transformation in B2B Procurement: Navigating the Post-Pandemic Market
In the wake of the pandemic, B2B procurement has seen a revolutionary change, pressing suppliers to rapidly adopt digital approaches. This concise overview, drawing on insights from Sana Commerce's 2021 research, presents vital strategies for navigating the digital-first marketplace. It underscores the importance of enhancing your online footprint and integrating advanced technologies to align with the changing preferences of B2B buyers, ensuring your business remains at the forefront of the industry.
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Global and UK Trends in Manufacturing (Q1-Q3 2023)
In a digital age where data is king, having a finger on the pulse of search trends is crucial for formulating effective marketing strategies, especially in the ever-evolving manufacturing sector. For that reason, we analysed search trends for Q1 to Q3 of 2023, using data sourced from Google Trends, focusing on both worldwide and UK-specific queries to give you insights into what topics are currently drawing attention.
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Mistakes to Avoid when Implementing B2B PPC campaings
While PPC advertising can be a powerful tool for B2B companies, some common mistakes can lead to wasted ad spend, low click-through rates, and poor ROI. Here are some mistakes B2B companies make when implementing PPC campaigns, the consequences of these mistakes, and how to avoid them:
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