Google’s AI Mode Could Be the New Default — And SEO Must Adapt
Google’s AI Mode could soon be the default search view. SEO isn’t dying; it’s changing. Here’s why structured content and new success metrics now matter.
READ MORE...
Weekly Marketing Round-Up (1- 5 September 2025)
Google’s spam update, AI Mode search changes, hidden ad cost concerns, and PPC tool updates — here’s the key SEO & PPC news from 1–6 Sept 2025.
READ MORE...
Weekly Marketing Round-Up (12–16 August 2025)
This week’s AI marketing updates cover Google AI Mode’s move to intent-based ad placements, the rise of “Agentic AI” for autonomous marketing, Reddit’s new AI ad tools, agency pressures, and growing VC investment in the creator economy.
READ MORE...Weekly Marketing Round‑Up (29 July – 5 August 2025)
This week’s marketing round‑up shows how artificial intelligence is reshaping search, ads and content. Each section includes practical suggestions to help you adjust SEO, advertising strategies and team skills for the changes ahead.
READ MORE...
Google to Test Stripped-Down Search Features in Compliance with the DMA
Google’s legal department announced this week that the company is testing a stripped-down version of its hotel search in Germany, Belgium, and Estonia. It means Google Search results will only show basic links without maps or enhanced features.
READ MORE...No Need to Worry About Fake Traffic, Says Google
Worried about fake traffic hurting your site’s reputation? In this clip, Google explains why you don’t need to worry. Essential listening for site owners and SEO managers
READ MORE...