CMA to Investigate Google’s Search Services
The Competition and Markets Authority (CMA) is investigating Google’s dominance in search and search advertising, questioning whether it limits competition and innovation in the UK. With over 90% of search queries and 200,000+ advertisers depending on Google, the stakes are high.
READ MORE...Why Focus On Average Conversion Value Over Lead Metrics for PPC Performance
To truly maximise PPC results, businesses should shift their focus to Average Conversion Value—a metric that ties directly to revenue and offers a clearer measure of return on ad spend (ROAS).
READ MORE...Google to Test Stripped-Down Search Features in Compliance with the DMA
Google’s legal department announced this week that the company is testing a stripped-down version of its hotel search in Germany, Belgium, and Estonia. It means Google Search results will only show basic links without maps or enhanced features.
READ MORE...No Need to Worry About Fake Traffic, Says Google
Worried about fake traffic hurting your site’s reputation? In this clip, Google explains why you don’t need to worry. Essential listening for site owners and SEO managers
READ MORE...Why Your PPC Campaign Is Driving Website Traffic but Not Footfall: Key Reasons and Solutions
Is your PPC campaign driving traffic to your website but failing to convert into in-store visit? Here are several reasons why this might be happening, along with strategies to help bridge the gap.
READ MORE...Digital Transformation in B2B Procurement: Navigating the Post-Pandemic Market
In the wake of the pandemic, B2B procurement has seen a revolutionary change, pressing suppliers to rapidly adopt digital approaches. This concise overview, drawing on insights from Sana Commerce's 2021 research, presents vital strategies for navigating the digital-first marketplace. It underscores the importance of enhancing your online footprint and integrating advanced technologies to align with the changing preferences of B2B buyers, ensuring your business remains at the forefront of the industry.
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