When Clicks Don’t Equal Clients: How to Fix Low-Converting Ads
Getting clicks but no clients? Learn how to fix low-converting ads with practical strategies for B2B, B2C, and e-commerce brands — from targeting to offers and tracking.
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Weekly Marketing Round-Up (18–22 August 2025)
AI marketing updates: Google, Meta, and search behaviour shifts.
READ MORE...Google Ads vs Meta Ads: Best PPC Platform for B2B Lead Generation
Not sure whether to use Google Ads or Meta Ads for B2B lead gen? This guide compares both platforms and helps you choose the right one for your goals.
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What Makes a PPC Campaign Work (And Why Some Just Don’t)
Avoid PPC campaign failures by focusing on smart keyword choices, ad relevance, landing page connection, budget management, audience targeting, geo-targeting, and data-driven strategies.
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Getting More From Google Ads: A Practical Guide for B2B
Google Ads is essential for B2B lead generation. Focus on audience targeting, keyword optimization, and data analytics to enhance ROI. Stay updated with trends for better campaign success.
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Running Google Ads When Business Is Quiet: What B2B Companies Need to Know
B2B sales often slow down in summer, but that doesn’t mean your Google Ads should stop. This post shares practical tips for adjusting your campaigns during quieter periods so you can stay visible, reduce wasted spend, and keep your pipeline warm.
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