Mastering Amazon PPC: Best Practices for Sellers with High-Value Products
Amazon PPC works differently from Google or paid social, especially for sellers with high-value products. This guide explains how Amazon PPC actually behaves, where budget is often wasted, and what practical management looks like when pricing, stock, and demand constantly affect performance.
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How to Make Sense of Google Ads and GA4 Conversion Data
Google Ads and GA4 often report conversion data differently, which can make it hard to know what to trust. This article explains why those differences happen, what to check if the numbers don’t add up, and how reliable conversion data changes the way you manage paid search. It’s a practical guide for B2B businesses that want clearer reporting and more confident decisions from their ad spend.
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Stop Tracking the Wrong Conversions: How to Measure What Really Counts in PPC
Too many PPC campaigns track clicks and visits as conversions, leading to misleading reports and wasted budget. This guide shows how to set meaningful conversions in GA4, avoid vanity metrics, and optimise your campaigns around actions that truly drive revenue.
READ MORE...PPC Campaigns Demystified: From Click to Conversion
PPC is one of the most powerful ways to reach your audience, but many SMEs fear it drains budgets without return. In this guide, we break down the journey from click to conversion, uncover common misconceptions, and show how smart strategy—not big spend—can make PPC a cost-effective growth driver.
READ MORE...Amazon’s Quick Return to Google Shopping: What Retailers Can Learn
Amazon left Google Shopping in July but returned within weeks. Here’s what their quick comeback means for retailers and PPC strategy.
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