SEO & AI Audit

• Full review of your site’s on-page SEO, technical health, and content clarity.

• Assessment of how well your content is picked up by both search engines (Google, Bing) and AI tools (Google AI Overviews in Search, Gemini, ChatGPT, Perplexity).

• Clear report highlighting gaps, opportunities, and quick wins.

SEO Optimisation

• Refining content for keyword and semantic relevance.

• Improving technical performance: page speed, mobile usability, indexability.

• Enhancing metadata, schema, and internal linking for maximum visibility.

AI / LLM Optimisation (AEO)

• Structuring content so it directly answers real user questions in a way AI can easily extract.

• Adding FAQs and schema markup to boost visibility in Google AI Overviews and chat-based tools.

• Strengthening authority and clarity so your brand is more likely to be quoted in AI-generated answers.

Why This Matters

Search is changing. Customers aren’t just scrolling through Google anymore — they’re getting instant answers from AI. Google now does this in two ways:

• Gemini: Google’s AI assistant, similar to ChatGPT, which generates direct answers when asked a question.

• AI Overviews: AI-generated summaries that appear at the top of Google Search results.

By combining SEO with AI optimisation (also called Answer Engine Optimisation, or AEO), we make sure your site is:

• Findable in search engines through higher rankings.

• Visible in AI-generated answers through clear, structured, and well-optimised content.

• Focused on results that matter, with recommendations tied to leads, conversions, and revenue growth.

 

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Local Expertise

Based in Harrogate, we work with businesses across Yorkshire and beyond. Whether you want to improve visibility in traditional search results or ensure your brand is the one cited in AI answers, we’ll make sure your website is fully optimised — not just audited.

Frequently Asked Questions

What’s the difference between SEO and AI optimisation?
SEO improves your rankings in search engines like Google and Bing. AI optimisation (also called Answer Engine Optimisation, or AEO) makes your content clear, structured and answer-ready, so it can be quoted by AI platforms such as ChatGPT, Gemini and Google’s AI Overviews.

Do you just provide an audit, or also fix the issues?
We go beyond the audit. The audit is the starting point, highlighting gaps and opportunities. From there we carry out the optimisation work, so your site is not only analysed but actively improved.

How long does the process take?
The audit itself is usually completed within a few days. Optimisation timelines depend on the size of your website and the level of work required. We provide a clear plan with milestones so you know what to expect.

Who is this service for?
Any business that wants to increase visibility in both traditional search results and AI answers. It’s especially valuable for businesses in competitive industries or those looking to future-proof their online presence.

Will I see results straight away?
Some changes, such as technical fixes, can have quick effects. Others, like content improvements, may take longer to show in rankings or AI answers. We’ll give you realistic expectations based on your audit.

How do you audit SEO and AI visibility?
For SEO, we run a full technical and on-page audit of your website, checking everything from site health and indexing to content quality, speed and mobile usability.

For AI (AEO), there isn’t yet a single tool that produces a complete “AI audit.” Instead, we use a combined approach:

• Reviewing content to see if your pages answer real customer questions in a way AI can easily extract.

• Checking structured data to confirm schema, FAQs and metadata are set up for machine readability.

• Running live tests in AI platforms like ChatGPT, Gemini and Perplexity to see if your brand is already being cited.

• Carrying out visibility checks with emerging methods that track whether your site is appearing in AI-generated answers.