1 Day – Google Ads Essential Training

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£299.00

Duration: 5 Hours

Learn how to set up, manage and evaluate an effective Google Ads Campaign.

This training is ideal for individuals or businesses new to Google Ads or Pay-Per-Click (PPC) advertising. If you’ve set up an account but aren’t sure how to optimise it, or if you’re outsourcing PPC to an agency and want a better understanding of what to expect, this training is for you.

Description

Learn how to set up, manage and evaluate an effective Google Ads Campaign.

This training is ideal for individuals or businesses new to Google Ads or Pay-Per-Click (PPC) advertising. If you’ve set up an account but aren’t sure how to optimise it, or if you’re outsourcing PPC to an agency and want a better understanding of what to expect, this training is for you.

Overview

In this highly practical in-person event, you’ll learn how to run your Google Ads account effectively. In this training, we will walk you through the Google Ads dashboard and show you how to navigate it to find the critical information you need to evaluate your campaign. We will show you how to set up conversion goals, create campaigns, and explain the factors that Google considers when serving ads.

You’ll walk away with practical tips and strategies to make the most out of your Google Ads campaigns. As a bonus, we’ve invited a small business funding expert to provide insights on securing business funding, should you need it in the future.

This training is aimed at people who are new or relatively new to PPC and Google Ads. You may have set up an account but haven’t started any campaigns yet, or you may have had a go but are unsure how to make your campaigns more effective.

If your company is outsourcing your PPC to an agency and you want to get an idea of what to expect from your agency, this training is also perfect for you.