How much should I spend on PPC each month?

This calculator is a simple way to check whether PPC is within your budget — and whether it’s worth the risk before making a decision.

Before you start, you need to have an idea of the following:

• Cost per Click (CPC) – the average cost of the keywords you’d like to target. (Tip: Use Google’s Keyword Planner or check your existing campaigns if you’ve run ads before)
• Conversion Rate – the percentage of clicks that turn into leads. (Tip: Use your current website data, industry benchmarks, or platforms like Wordstream for estimates)
• Target Cost per Lead (CPL) – what you’re willing to pay for a lead

This doesn’t guarantee results, but it gives you a solid starting point for making decisions.