Expert Insights for B2B Excellence

CLK Marketing Agency brings you in-depth tips, comprehensive guides, and the latest updates, all tailored to empower B2B businesses with cutting-edge marketing strategies.

A clean marketing workspace with a laptop displaying website analytics and Google Ads graphs, a notepad titled “Marketing Plan,” sticky notes labeled “SEO” and “AdWords keywords,” and a coffee mug with the text “Agency Life.” Overlay text reads: “What a Digital Marketing Agency Can Really Do for You.”

What a Digital Marketing Agency Can Really Do for You

If you're a business owner trying to grow online, you've probably considered working with a digital marketing agency. But what...
Digital marketer at a desk analysing Google AI Mode results and PPC dashboard with rising ad costs and remarketing updates.

Weekly Marketing Round-Up (1- 5 September 2025)

Google’s spam update, AI Mode search changes, hidden ad cost concerns, and PPC tool updates — here’s the key SEO...
Man working at dual monitors analysing SEO results and paid search advertising performance on Google.

Search Engine Optimisation vs. Paid Search: When to Use Each

SEO offers long-term growth while Google Ads provides quick results with precise targeting and budget control. Choose based on goals,...
Photo-realistic image of a marketing professional at a desk analysing SEO and PPC data on a desktop screen with performance charts.

Weekly Marketing Round-Up (25–29 August 2025)

SEO and PPC updates you need to know—Google’s spam update, new ad tools, and practical takeaways.

When Clicks Don’t Equal Clients: How to Fix Low-Converting Ads

Getting clicks but no clients? Learn how to fix low-converting ads with practical strategies for B2B, B2C, and e-commerce brands...
A person holding a smartphone displaying the Google search homepage, with a laptop and notebook in the background.

Weekly Marketing Round-Up (18–22 August 2025)

AI marketing updates: Google, Meta, and search behaviour shifts.
Businesswoman analyzing PPC performance metrics on dual laptops, reviewing bar graphs, pie charts, and campaign reports with notes on conversion strategy.

Google Ads vs Meta Ads: Best PPC Platform for B2B Lead Generation

Not sure whether to use Google Ads or Meta Ads for B2B lead gen? This guide compares both platforms and...
A photo-realistic digital illustration of a futuristic marketing control room. Diverse professionals collaborate at a sleek conference table with floating holographic campaign plans. Large wall screens display AI analytics, Reddit trend charts, and automated marketing dashboards. The room glows with blue and neon light, symbolizing artificial intelligence and innovation.

Weekly Marketing Round-Up (12–16 August 2025)

This week’s AI marketing updates cover Google AI Mode’s move to intent-based ad placements, the rise of “Agentic AI” for...
Person working on a MacBook Pro at a wooden desk with a motivational lock screen, alongside a coffee mug, glasses, and Apple Magic Mouse.

What Makes a PPC Campaign Work (And Why Some Just Don’t)

Avoid PPC campaign failures by focusing on smart keyword choices, ad relevance, landing page connection, budget management, audience targeting, geo-targeting,...