Expert Insights for B2B Excellence

CLK Marketing Agency brings you in-depth tips, comprehensive guides, and the latest updates, all tailored to empower B2B businesses with cutting-edge marketing strategies.


When Clicks Don’t Equal Clients: How to Fix Low-Converting Ads

Getting clicks but no clients? Learn how to fix low-converting ads with practical strategies for B2B, B2C, and e-commerce brands...
A person holding a smartphone displaying the Google search homepage, with a laptop and notebook in the background.

Weekly Marketing Round-Up (18–22 August 2025)

AI marketing updates: Google, Meta, and search behaviour shifts.
Businesswoman analyzing PPC performance metrics on dual laptops, reviewing bar graphs, pie charts, and campaign reports with notes on conversion strategy.

Google Ads vs Meta Ads: Best PPC Platform for B2B Lead Generation

Not sure whether to use Google Ads or Meta Ads for B2B lead gen? This guide compares both platforms and...
A photo-realistic digital illustration of a futuristic marketing control room. Diverse professionals collaborate at a sleek conference table with floating holographic campaign plans. Large wall screens display AI analytics, Reddit trend charts, and automated marketing dashboards. The room glows with blue and neon light, symbolizing artificial intelligence and innovation.

Weekly Marketing Round-Up (12–16 August 2025)

This week’s AI marketing updates cover Google AI Mode’s move to intent-based ad placements, the rise of “Agentic AI” for...
Person working on a MacBook Pro at a wooden desk with a motivational lock screen, alongside a coffee mug, glasses, and Apple Magic Mouse.

What Makes a PPC Campaign Work (And Why Some Just Don’t)

Avoid PPC campaign failures by focusing on smart keyword choices, ad relevance, landing page connection, budget management, audience targeting, geo-targeting,...
Futuristic digital landscape with glowing data streams, AI-powered probes, and a spaceship navigating a vast grid of illuminated portals, symbolising advanced artificial intelligence deep search technology and interconnected information networks

Weekly Marketing Round‑Up (29 July – 5 August 2025)

This week’s marketing round‑up shows how artificial intelligence is reshaping search, ads and content. Each section includes practical suggestions to...

Getting More From Google Ads: A Practical Guide for B2B

Google Ads is essential for B2B lead generation. Focus on audience targeting, keyword optimization, and data analytics to enhance ROI....
Google Ads performance dashboard showing summer drop in conversions, with visual cue of office downtime

Running Google Ads When Business Is Quiet: What B2B Companies Need to Know

B2B sales often slow down in summer, but that doesn’t mean your Google Ads should stop. This post shares practical...
Bar chart showing social media platforms with the highest ROI in October 2024, with Facebook at 28%, Instagram at 22%, and YouTube at 12%, based on a global HubSpot survey of marketers.

Which Social Media Platform Delivers the Best ROI in 2024? New Data Reveals the Top Performers

A 2024 HubSpot survey of 1,200 marketers, published by Statista, shows Facebook still leads for ROI, with 28% ranking it...