Expert Insights for B2B Excellence

CLK Marketing Agency brings you in-depth tips, comprehensive guides, and the latest updates, all tailored to empower B2B businesses with cutting-edge marketing strategies.

Person reading a book titled Beginner’s Guide to Conversion Rate Optimisation with a laptop showing analytics on a desk.

Beginner’s Guide to Conversion Rate Optimization (CRO)

Why CRO Matters

Getting people to your website is only half the job. The real question is: what do...
Photo-realistic e-commerce concept showing a search results page with Google Shopping product ads highlighted, symbolising Amazon’s return to the platform.

Amazon’s Quick Return to Google Shopping: What Retailers Can Learn

Amazon left Google Shopping in July but returned within weeks. Here’s what their quick comeback means for retailers and PPC...
Business owner reviewing Amazon asvertising performance on a laptop dashboard, analysing ad spend and sales data.

Selling on Amazon: How to Make Ads Work for Your Store

Stop wasting money on Amazon advertising. Learn how to fix PPC campaigns and protect your profit.
Illustration of a female marketer at her desk with Google AI Mode search results, PPC dashboards, and a glowing global map in the background.

Weekly Marketing Round-Up (8–12 September 2025)

This week’s AI Marketing Update covers Google’s deeper push into Search and Ads, new Demand Gen reporting features, and why...
A computer monitor showing a Google search results page with an AI-generated summary box at the top, placed on a clean office desk with a coffee cup and notepad.

Google’s AI Mode Could Be the New Default — And SEO Must Adapt

Google’s AI Mode could soon be the default search view. SEO isn’t dying; it’s changing. Here’s why structured content and...
A clean marketing workspace with a laptop displaying website analytics and Google Ads graphs, a notepad titled “Marketing Plan,” sticky notes labeled “SEO” and “AdWords keywords,” and a coffee mug with the text “Agency Life.” Overlay text reads: “What a Digital Marketing Agency Can Really Do for You.”

What a Digital Marketing Agency Can Really Do for You

If you're a business owner trying to grow online, you've probably considered working with a digital marketing agency. But what...
Digital marketer at a desk analysing Google AI Mode results and PPC dashboard with rising ad costs and remarketing updates.

Weekly Marketing Round-Up (1- 5 September 2025)

Google’s spam update, AI Mode search changes, hidden ad cost concerns, and PPC tool updates — here’s the key SEO...
Man working at dual monitors analysing SEO results and paid search advertising performance on Google.

Search Engine Optimisation vs. Paid Search: When to Use Each

SEO offers long-term growth while Google Ads provides quick results with precise targeting and budget control. Choose based on goals,...
Photo-realistic image of a marketing professional at a desk analysing SEO and PPC data on a desktop screen with performance charts.

Weekly Marketing Round-Up (25–29 August 2025)

SEO and PPC updates you need to know—Google’s spam update, new ad tools, and practical takeaways.