Marketing Metrics Hub

A collection of calculators to help you estimate, plan, and measure key marketing metrics. Just the essentials you need to make smarter decisions. No fluff.

PPC Budget Calculator

Estimate how much budget you’ll need based on your target cost per lead, conversion rate, and cost per click.

PPC Results Estimator

Predict clicks, conversions, and the cost per conversion from your PPC Budget.

Revenue Per Lead Calculator

Work out the average revenue contribution per lead (e.g. from a sale, sign-up, or enquiry).

Estimate how much revenue you might generate from your ads before you spend anything.

Customer Lifetime Value Calculator

Understand how much revenue a customer is worth to your business over the long run.