In-person training in Knaresborough, North Yorkshire

Google Ads Essential Training

A practical, small-group session for small business owners and marketers who want to understand Google Ads properly and use it without wasting budget.

Small group Hands-on Beginner-friendly No sales pitch

Not sure if it’s the right level? Ask below and I’ll give you a straight answer.

In-person Google Ads training session with a small group of business owners
Real small-group training session

Is this right for you?

  • You’re new to Google Ads or you’re not confident it’s set up correctly
  • You’ve tried running ads but you’re unsure what’s working and what’s wasting money
  • You want to understand the key numbers, not just click buttons
  • You prefer in-person learning over online videos

What you’ll leave with

  • A clear picture of how campaigns, ad groups and keywords fit together
  • Confidence reading key metrics like clicks, conversions, cost per lead and search terms
  • How to spot common setup issues that lead to wasted spend
  • Practical next steps you can apply to your own account straight away

Training format

This is a classroom-style session with a small group, so you can ask questions and get clarity as you go. No sales pitch, just practical learning.

Date

12 March 2026

Location

Knaresborough, North Yorkshire (Harrogate area)

Sessions

Morning and afternoon options

Price

£99 per person

What we’ll cover

A practical mix of fundamentals and what to check so you can improve results without guesswork.

Foundations

  • How Google Ads works and what influences results
  • Campaign structure and why it matters
  • Keyword intent and match types in plain English
  • What a “good” conversion action is (and what isn’t)

Practical optimisation

  • Reading search terms and spotting waste
  • Ad messaging that matches what people search
  • Budget basics and common overspend traps
  • What to check in your account after the session

Book your place

£99 per person. Choose morning and afternoon session.

Booking is handled through Eventbrite.

If you have any questions about your booking, email [email protected].

Ask a quick question

Not sure if this session is right for you? Ask here and I’ll reply honestly.

    FAQs

    Do I need any experience?

    No. This session is suitable for beginners and those who feel unsure.

    Is this online?

    No. This is an in-person session in Knaresborough.

    Will this suit small businesses?

    Yes. Everything is explained with realistic budgets in mind.

    Ready to feel confident with Google Ads?

    Small group. Practical learning. No fluff.