Google Ads Essential Training
Google Ads Training for Businesses
Learn how to set up, manage and evaluate
an effective Google Ads Campaign.
This training is ideal for individuals or businesses new to Google Ads or Pay-Per-Click (PPC) advertising. If you’ve set up an account but aren’t sure how to optimise it, or if you’re outsourcing PPC to an agency and want a better understanding of what to expect, this training is for you.
Training Date:
To Be Arrange with Participants
Venue:
Harrogate
Cost:
£299 per person
What You’ll Learn
This training is built around your business; not a generic classroom agenda. Because it’s delivered one-to-one (or to your in-house team), every example, walkthrough and exercise uses your own Google Ads account and goals. By the end of the session, you’ll:
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Set up campaigns the right way
Avoid the common pitfalls and learn how to structure campaigns that match your products, services and customers. -
Understand the Google Ads dashboard
Explore the reports that matter for your business, so you can track spend and results with confidence. -
Measure what drives revenue
Learn how to set up conversions that reflect your real business outcomes — leads, sales or enquiries — not just clicks. -
Use bidding strategies that fit your budget
Discover when to let Google’s automation work for you, and when to take control — tailored to how your business needs to spend. -
Create ads that connect with your audience
From headlines to landing pages, see how ad structure can be shaped around your own customers’ searches.
Training in Harrogate
Sessions take place in central Harrogate, just a short walk from the station, making them easy to reach whether you’re based in Leeds, York, Ripon or Knaresborough.
Course Outline
Your Google Ads Essential Training session is tailored to your business, but here’s the typical flow of the day:
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Introduction to Google Ads
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How Google Ads works and where it fits into your wider marketing
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Understanding account structure: campaigns, ad groups and ads
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Campaign Setup
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Choosing the right campaign type for your goals
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Setting budgets and targeting locations, devices and audiences
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Keyword Research and Match Types
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Finding the right keywords for your business
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Using match types to control when your ads appear
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Ad Creation
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Writing effective headlines and descriptions
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Adding extensions to improve visibility and engagement
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Tracking and Conversions
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Setting up conversion tracking
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Understanding what counts as a meaningful result for your business
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Optimisation and Reporting
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Reading the dashboard reports
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Making adjustments to improve click-through rate, cost per lead and overall return
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Q&A and Next Steps
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Apply what you’ve learned to your own account
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Action plan for running campaigns with confidence after the session
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Google Ads Training – Frequently Asked Questions
Is this training one-to-one or group based?
The Google Ads Essential Training is delivered exclusively to one business at a time. That means everything is tailored to your account, your goals and your level of experience. We also run quarterly group workshops, where several businesses learn together in a collaborative setting.
How much does the training cost?
Our exclusive one-to-one training is £299 per person. This includes hands-on instruction, use of your own account during the session, and practical next steps. Pricing for group workshops is announced ahead of each quarterly event.
Who is the training designed for?
The training is ideal for business owners, marketing managers and in-house teams who want to understand how Google Ads really works and manage campaigns more effectively. No prior experience is required — we start with the basics and build from there.
Where does the training take place?
Sessions are held in central Harrogate, just a short walk from the station, making them easy to attend whether you’re coming from Leeds, York, Ripon or Knaresborough.
Do I need to have a Google Ads account set up already?
It’s useful if you do, but not essential. We can either review and optimise your existing setup, or help you create a new account from scratch as part of the session.
