Google Ads Account Review & Improvement
If you’re spending on Google Ads but enquiries are patchy, lead quality is poor, or you’re not confident the tracking is telling the truth, this review pinpoints what’s holding you back and what to fix first.
- Find wasted spend
- Fix tracking gaps
- Improve lead quality
- Clear next steps
Tell us a bit about your account
We’ll confirm fit and outline next steps by email.
Prefer to talk first? Add a note in the form and we’ll come back with next steps.
Commercial focus, not vanity metrics
This review is designed to answer practical questions: what’s working, what’s wasting budget, what’s mis-tracked, and what to change first to improve enquiries.
“Clear feedback, practical actions, and it finally made sense why spend wasn’t turning into leads.”
“Tracking issues were flagged straight away. Fixing that alone changed how we judged performance.”
“No waffle. Just what to fix, why it matters, and what impact to expect.”
What we review in your Google Ads account
We look for the issues that commonly block enquiries and waste budget, then prioritise what to fix first.
Account structure
Campaign and ad group setup, match types, intent coverage and avoidable overlap.
Tracking & measurement
Conversion setup, lead quality signals, attribution sanity checks, GA4 and tag basics.
Search terms & waste
Where budget is leaking: irrelevant queries, weak negatives, and poor intent matching.
Query-to-page fit
Whether ads and landing pages match the intent users actually have when searching.
Bidding & budgets
Strategy, bid approach, budget split, and whether spend is being pushed into the wrong places.
Creative & assets
Ad strength in context: messaging, assets, extensions, and what’s likely affecting CTR and CVR.
What you’ll get
Clear outputs that help you make decisions and take action.
- ✓Priority findings – what’s most likely limiting enquiries (in plain English).
- ✓Wasted spend flags – where budget is going but shouldn’t be.
- ✓Tracking notes – what needs checking/fixing so you can trust the data.
- ✓Action plan – staged next steps so you can implement sensibly.
How it works
Simple steps, no drama. We keep it focused on what will move performance.
Request the review
Submit the form and we’ll confirm fit and the information we need.
Access & context
We review the account with your goals, margins and lead quality in mind.
Findings & priorities
You’ll receive the key issues and the order we recommend fixing them.
Next steps
Implement yourself, book further support, or move into ongoing management.
Common questions
Is this a free audit?
No. This is a paid review designed to give you practical findings and a prioritised improvement plan.
Do you need access to my Google Ads account?
Yes. We’ll request access so we can review settings, search terms, conversion setup and performance properly.
What if tracking is wrong?
We’ll flag what looks off and what to fix first, because performance decisions are only as good as the signals behind them.
Do I have to sign up for ongoing management?
No. Some clients implement the plan in-house. Others ask us to apply the fixes or manage the account ongoing.
What size businesses is this for?
Most clients are already spending around £1,000+ per month and want better efficiency, lead quality and measurement.
Request a Google Ads account review
If you’re spending on Google Ads and want a clear set of fixes that improve performance, request the review and we’ll confirm the next step.
Tip: add your monthly spend and your main issue (lead quality, tracking, CPL, or volume) so we can triage quickly.
Quick fit check
- ✓Google Ads already running
- ✓Budget being wasted or results inconsistent
- ✓You want measurable enquiries, not inflated reports

