Google Ads Review & Improvement

Spending on Google Ads
but not seeing enquiries?

Something is blocking performance. We’ll review your account, pinpoint wasted spend, and give you clear next steps to improve results.

What you get

A paid review that gives you clarity and a sensible next step.

This isn’t a general audit. It’s a focused review of the parts that most often block enquiries: tracking, structure, bidding, and search intent.

Quick clarity

What’s working, what’s wasting budget, and what to change first.

Clean signals

Make sure Google is optimising for real outcomes, not noise.

Practical fixes

Focused improvements, with clear reasoning behind every change.

Best fit for: businesses already spending on Google Ads who want better enquiries, not more noise.
Typically best value when ad spend is £1,000+/month.

Is this review right for you?

You’ll get value from this if:

  • You’re paying for clicks but not getting consistent enquiries.
  • Your CPC is creeping up and you’re not sure why.
  • Search terms look messy (irrelevant clicks, odd queries).
  • Tracking is unclear or not tied to real outcomes.
  • You’ve tried “smart” bidding but results have gone backwards.
Audit-first Fix the basics Evidence-led changes Clear next steps

Book your review

Tell us what you’re spending and what you want from Google Ads. We’ll reply with next steps.

Prefer a quick chat? Call 0330 133 7769

What we review (and why)

This isn’t a general audit. It’s a focused review of the areas that most often block enquiries and waste budget.

Search terms & keyword clean-up

To remove wasted spend, tighten intent, and reduce irrelevant clicks.

Account structure & settings

To ensure campaigns, locations, devices and schedules align with how you actually win work.

Bidding & budget logic

To confirm your strategy matches your goal and the quality of your data.

Ad copy & message match

To improve relevance and reduce drop-off between ad and landing page.

Conversion tracking integrity

To check the right actions are being counted, imported, and used for optimisation.

Prioritised action plan

So you know what to fix first — and what not to touch.

How the review works

1

We analyse your account

Structure, search terms, bidding strategy, budgets, and conversion tracking. We look at what Google is learning from.

2

We identify what’s blocking enquiries

Wasted spend, messy signals, misaligned goals, or bidding logic that doesn’t match your objective.

3

You get clear next steps

A focused summary of what to fix first, what to leave alone, and how to turn spend into real enquiries.

FAQ

Do you need access to my Google Ads account?

Yes. To review performance properly, we’ll need at least read access to your Google Ads and Google Analytics (or GA4) account. If changes are agreed, we can either implement them directly or provide clear instructions for your team.

Will you fix tracking too?

We’ll assess your conversion tracking as part of the review. If issues are found, we’ll outline exactly what needs fixing. Implementation can be handled by us or your developer, depending on scope.

How quickly will I see improvements?

Some improvements — such as cleaning up search terms or fixing obvious misalignment — can have an impact within weeks. Structural or bidding changes typically need a short learning period before results stabilise.

Do I have to commit to a long contract?

No. The review itself is a standalone piece of work. If you decide you’d like ongoing support afterwards, that can be discussed — but there’s no obligation.