CLK Digital Marketing Agency https://clkmarketingagency.co.uk Honest, Transparent PPC Management Service Dedicated to Maximising Your Ad Spend Wed, 22 Apr 2026 18:12:08 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://clkmarketingagency.co.uk/wp-content/uploads/2023/03/cropped-CLK-Marketing-Logo-32x32.jpg CLK Digital Marketing Agency https://clkmarketingagency.co.uk 32 32 7 PPC Reporting Mistakes That Waste Budget (And How to Fix Them) https://clkmarketingagency.co.uk/ppc-reporting-mistakes/ Fri, 24 Apr 2026 06:44:46 +0000 https://clkmarketingagency.co.uk/?p=4174 Most Google Ads accounts don’t fail from setup. They fail from bad data. Clean reports can hide issues, leading to poor decisions and wasted budget.

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]]> Google Ads Tracking Audit https://clkmarketingagency.co.uk/google-ads-tracking-audit/ Fri, 17 Apr 2026 07:08:18 +0000 https://clkmarketingagency.co.uk/?p=4145 Check your Google Ads tracking before you optimise. Use this checklist to review GA4, GTM and conversions to avoid decisions based on bad data.

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]]> Wasted Google Ads Budget: 5 Signs Your Account Is Losing Money https://clkmarketingagency.co.uk/wasted-google-ads-budget-5-signs-your-account-is-losing-money/ Fri, 10 Apr 2026 05:01:32 +0000 https://clkmarketingagency.co.uk/?p=4102 Wasted Google Ads budget often hides behind clicks and traffic. Here are 5 clear signs your campaigns are losing money and what to fix first.

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]]> Why Your Google Ads Are Not Generating Leads https://clkmarketingagency.co.uk/why-google-ads-are-not-generating-leads/ Fri, 03 Apr 2026 05:30:28 +0000 https://clkmarketingagency.co.uk/?p=4092 Google Ads getting clicks but no leads? Learn why Google Ads are not generating leads and what to check before increasing your spend.

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]]> Why Google Ads Shows Decimal Conversions—and How this Improves Your Conversion Rate Optimisation https://clkmarketingagency.co.uk/google-ads-decimal-how-this-improves-your-conversion-rate-optimisation/ Fri, 27 Mar 2026 08:00:43 +0000 https://clkmarketingagency.co.uk/?p=4076 If you’ve been looking at your Google Ads reports lately, you might have noticed something strange. It may look like a glitch. Well, it’s not an error, it’s just Data-Driven Attribution.

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]]> GA4 Setup: Get Your Tracking Right Before You Spend on Ads https://clkmarketingagency.co.uk/google-analytics-ga4-setup/ Fri, 13 Feb 2026 12:53:59 +0000 https://clkmarketingagency.co.uk/?p=3835 If your tracking is wrong, your decisions will be too. Fix GA4 and conversion data before increasing spend or judging performance.

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]]> How to Make Google Ads Conversion Tracking Reliable in GA4 https://clkmarketingagency.co.uk/how-to-make-google-ads-conversion-tracking-reliable-in-ga4/ Fri, 06 Feb 2026 07:30:34 +0000 https://clkmarketingagency.co.uk/?p=3742 Google Ads and GA4 don’t always agree. This guide explains why conversion data can differ, what reliable tracking looks like in practice, and what to check before trusting your numbers.

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]]> Mastering Amazon PPC: Best Practices for Sellers with High-Value Products https://clkmarketingagency.co.uk/mastering-amazon-ppc-best-practices-for-sellers-with-high-value-products/ Wed, 28 Jan 2026 08:30:02 +0000 https://clkmarketingagency.co.uk/?p=3720 Amazon PPC works differently from Google or paid social, especially for sellers with high-value products. This guide explains how Amazon PPC actually behaves, where budget is often wasted, and what practical management looks like.

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]]> How to Make Sense of Google Ads and GA4 Conversion Data https://clkmarketingagency.co.uk/how-to-make-sense-of-google-ads-and-ga4-conversion-data/ Fri, 23 Jan 2026 08:17:15 +0000 https://clkmarketingagency.co.uk/?p=3706 Google Ads and GA4 often report conversion data differently, which can make it hard to know what to trust. This article explains why those differences happen, what to check if the numbers don’t add up, and how reliable conversion data changes the way you manage paid search.

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]]> Stop Tracking the Wrong Conversions: How to Measure What Really Counts in PPC https://clkmarketingagency.co.uk/stop-tracking-the-wrong-conversions-how-to-measure-what-really-counts-in-ppc/ Mon, 06 Oct 2025 07:05:14 +0000 https://clkmarketingagency.co.uk/?p=3447 Too many PPC campaigns track clicks and visits as conversions, leading to misleading reports and wasted budget. This guide shows how to set meaningful conversions in GA4, avoid vanity metrics, and optimise your campaigns around actions that truly drive revenue.

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