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Google Ads Management
Spending on ads but not seeing the sales? We can help.
Whether you run an e-commerce store or a service-based business, we’ll turn underperforming clicks into sales and leads that matter. From optimising your Shopping feeds to writing ad copy that converts, every decision is driven by clear data and complete transparency — so you always know exactly where your money’s going and what it’s bringing back.
Google Ads Training
Learn how to set up, manage and evaluate an effective Google Ads Campaign.
Amazon PPC Management
We help you sell more on Amazon.
From Seller Central setup to strategy, we manage your Amazon store and advertising campaigns to improve visibility, lower ACoS, and drive revenue. Whether you’re launching your first product or scaling an established brand, our targeted Amazon PPC strategies are built to get you seen — and get you sales.
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News and Articles
Stop Tracking the Wrong Conversions: How to Measure What Really Counts in PPC
Too many PPC campaigns track clicks and visits as conversions, leading to misleading reports and wasted budget. This guide shows how to set meaningful conversions in GA4, avoid vanity metrics, and optimise your campaigns around actions that truly drive revenue.
READ MORE...PPC Campaigns Demystified: From Click to Conversion
PPC is one of the most powerful ways to reach your audience, but many SMEs fear it drains budgets without return. In this guide, we break down the journey from click to conversion, uncover common misconceptions, and show how smart strategy—not big spend—can make PPC a cost-effective growth driver.
READ MORE...How much should I spend on PPC each month?
This calculator is a simple way to check whether PPC is within your budget — and whether it’s worth the risk before making a decision.
Before you start, you need to have an idea of the following:
- Cost per Click (CPC) – the average cost of the keywords you’d like to target. (Tip: Use Google’s Keyword Planner or check your existing campaigns if you’ve run ads before)
- Conversion Rate – the percentage of clicks that turn into leads. (Tip: Use your current website data, industry benchmarks, or platforms like Wordstream for estimates)
- Target Cost per Lead (CPL) – what you’re willing to pay for a lead
This doesn’t guarantee results, but it gives you a solid starting point for making decisions.
