How much revenue does each lead generate?

This calculator helps you estimate the revenue contribution of each lead, based on the total revenue you've generated and your conversion rate.

You’ll need:

  • Total Revenue – either actual sales or expected revenue
  • Number of Leads – leads generated over the same period
  • Conversion Rate – the % of leads that turn into paying customers

This can help you assess whether your PPC cost per lead is delivering a worthwhile return.

Revenue per Lead Calculator

Your revenue per lead will appear here

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