Google’s AI Mode Could Be the New Default — And SEO Must Adapt
Google’s AI Mode could soon be the default search view. SEO isn’t dying; it’s changing. Here’s why structured content and new success metrics now matter.
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Weekly Marketing Round-Up (1- 5 September 2025)
Google’s spam update, AI Mode search changes, hidden ad cost concerns, and PPC tool updates — here’s the key SEO & PPC news from 1–6 Sept 2025.
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Google to Test Stripped-Down Search Features in Compliance with the DMA
Google’s legal department announced this week that the company is testing a stripped-down version of its hotel search in Germany, Belgium, and Estonia. It means Google Search results will only show basic links without maps or enhanced features.
READ MORE...No Need to Worry About Fake Traffic, Says Google
Worried about fake traffic hurting your site’s reputation? In this clip, Google explains why you don’t need to worry. Essential listening for site owners and SEO managers
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Global and UK Trends in Manufacturing (Q1-Q3 2023)
In a digital age where data is king, having a finger on the pulse of search trends is crucial for formulating effective marketing strategies, especially in the ever-evolving manufacturing sector. For that reason, we analysed search trends for Q1 to Q3 of 2023, using data sourced from Google Trends, focusing on both worldwide and UK-specific queries to give you insights into what topics are currently drawing attention.
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Mistakes to Avoid when Implementing B2B PPC campaings
While PPC advertising can be a powerful tool for B2B companies, some common mistakes can lead to wasted ad spend, low click-through rates, and poor ROI. Here are some mistakes B2B companies make when implementing PPC campaigns, the consequences of these mistakes, and how to avoid them:
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