A Logistics and Supply Chain Solutions Provider approached us with a serious problem: their Google Ads campaigns, despite reporting numerous 'conversions,' were generating virtually no actual leads. The lack of genuine leads was beginning to impact their bottom line as Google Ads is their primary source of leads. They needed to fix their PPC advertising fast.

We were brought in to take over the management of their Google Ads account in May. Our first priority was to diagnose the discrepancy between reported conversions and actual lead generation. After a thorough audit of their campaigns, it became clear that:

• The tracking mechanisms were inaccurately measuring irrelevant actions as conversions.
• The targeting strategy wasn’t aligned with their actual customer base.
• The ad copy and landing pages weren’t effectively engaging or converting real prospects.

Once we identified these issues, we implemented a strategy focused on:

• Accurate Conversion Tracking: We set up proper tracking mechanisms to ensure that only valuable actions, such as form submissions or phone calls, were counted as conversions.
• Refined Targeting: By narrowing the targeting, we ensured that the ads were shown to prospects who were genuinely interested in the client’s services.
• Optimised Ad Creative and Landing Pages: We restructured the ad copy to resonate with the client’s target audience and adjusted the landing pages to drive engagement and encourage enquiries.

Within just three months, the results were undeniable. Our client had:

• Generated over £150,000 in revenue
• Achieved £55,000 in profit
• Invested just £6,750 on ads, including agency fees

This equates to an 800% return on investment (ROI) within the first three months of our taking over the account. More importantly, they were now receiving actual, high-quality leads that directly translated into significant business growth.