Learn to Run Google Ads with Confidence
This practical in-person training is ideal for beginners and business owners who want real results from Google Ads—without the jargon.
“I had a Google Ads PPC course with Hope & Ian. Not only was it incredibly easy to learn in a 1:1 environment (as opposed to an online course). I was able to get a deeper understanding of areas I wanted to focus on and Hope was very helpful not only with campaign management, but also the techy bits like the Google Tag Manager. Would 100% recommend this course to any individuals at any skill level getting into the world of PPC. Following the course, they also mentioned a month of support is included meaning I can pester them with lots of questions and queries regarding my Ad account. Cheers both, lovely to meet you!” –
Harry Cook
What You’ll Learn
In this hands-on, in-person session, you’ll learn how to run your Google Ads account effectively. We’ll guide you through the Google Ads dashboard and show you how to find the essential information you need to assess and improve your campaigns. You’ll also learn how to set up conversion goals, create campaigns, and understand the factors that influence how Google serves your ads.
By the end of the training, you’ll walk away with practical tips and straightforward strategies to get more out of your ad spend.
This session is ideal for those who are new or relatively new to Google Ads. Whether you’ve set up an account but haven’t run any campaigns yet, or you’ve tried PPC but aren’t seeing results — this course is designed to help you feel more confident and capable.
If you’re working with a PPC agency and want to better understand what they’re doing (or should be doing), this training will give you the knowledge to ask smart questions and evaluate their work.
Course Outline
I. PPC Planning
Foundations for campaign success and understanding key performance indicators.
II. Ads Structure
Learn how Google Ads is structured and how to set things up properly from the start.
III. Dashboard Navigation
Find key metrics, review insights and understand the default view.
IV. Tools & Menus
Understand Goals and Tools — and how they connect to campaign performance.
V. Goals & Campaigns
Step-by-step campaign creation, budget setting, bidding and goal setup.
VI. Anatomy of an Ad
What makes up a good ad and how to structure yours for results.
VII. Ad Optimisation
How Google decides what to show — and how to improve your visibility.
