Analytics & Measurement – CLK Digital Marketing Agency https://clkmarketingagency.co.uk Honest, Transparent PPC Management Service Dedicated to Maximising Your Ad Spend Fri, 27 Mar 2026 16:53:19 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://clkmarketingagency.co.uk/wp-content/uploads/2023/03/cropped-CLK-Marketing-Logo-32x32.jpg Analytics & Measurement – CLK Digital Marketing Agency https://clkmarketingagency.co.uk 32 32 GA4 Setup: Get Your Tracking Right Before You Spend on Ads https://clkmarketingagency.co.uk/google-analytics-ga4-setup/ Fri, 13 Feb 2026 12:53:59 +0000 https://clkmarketingagency.co.uk/?p=3835 If your tracking is wrong, your decisions will be too. Fix GA4 and conversion data before increasing spend or judging performance.

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]]> How to Make Google Ads Conversion Tracking Reliable in GA4 https://clkmarketingagency.co.uk/how-to-make-google-ads-conversion-tracking-reliable-in-ga4/ Fri, 06 Feb 2026 07:30:34 +0000 https://clkmarketingagency.co.uk/?p=3742 Google Ads and GA4 don’t always agree. This guide explains why conversion data can differ, what reliable tracking looks like in practice, and what to check before trusting your numbers.

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]]> How to Make Sense of Google Ads and GA4 Conversion Data https://clkmarketingagency.co.uk/how-to-make-sense-of-google-ads-and-ga4-conversion-data/ Fri, 23 Jan 2026 08:17:15 +0000 https://clkmarketingagency.co.uk/?p=3706 Google Ads and GA4 often report conversion data differently, which can make it hard to know what to trust. This article explains why those differences happen, what to check if the numbers don’t add up, and how reliable conversion data changes the way you manage paid search.

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]]> Stop Tracking the Wrong Conversions: How to Measure What Really Counts in PPC https://clkmarketingagency.co.uk/stop-tracking-the-wrong-conversions-how-to-measure-what-really-counts-in-ppc/ Mon, 06 Oct 2025 07:05:14 +0000 https://clkmarketingagency.co.uk/?p=3447 Too many PPC campaigns track clicks and visits as conversions, leading to misleading reports and wasted budget. This guide shows how to set meaningful conversions in GA4, avoid vanity metrics, and optimise your campaigns around actions that truly drive revenue.

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