Search and Digital Marketing News – CLK Digital Marketing Agency https://clkmarketingagency.co.uk Honest, Transparent PPC Management Service Dedicated to Maximising Your Ad Spend Tue, 16 Sep 2025 12:38:18 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://clkmarketingagency.co.uk/wp-content/uploads/2023/03/cropped-CLK-Marketing-Logo-32x32.jpg Search and Digital Marketing News – CLK Digital Marketing Agency https://clkmarketingagency.co.uk 32 32 Google’s AI Mode Could Be the New Default — And SEO Must Adapt https://clkmarketingagency.co.uk/google-ai-mode-could-be-the-new-default-and-seo-must-adapt/ Tue, 09 Sep 2025 06:00:28 +0000 https://clkmarketingagency.co.uk/?p=3418 Google’s AI Mode could soon be the default search view. SEO isn’t dying; it’s changing. Here’s why structured content and new success metrics now matter.

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]]> Weekly Marketing Round-Up (1- 5 September 2025) https://clkmarketingagency.co.uk/weekly-marketing-round-up-1-5-september-2025/ Fri, 05 Sep 2025 07:29:04 +0000 https://clkmarketingagency.co.uk/?p=3415 Google’s spam update, AI Mode search changes, hidden ad cost concerns, and PPC tool updates — here’s the key SEO & PPC news from 1–6 Sept 2025.

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]]> Google to Test Stripped-Down Search Features in Compliance with the DMA https://clkmarketingagency.co.uk/google-search-changes/ Thu, 28 Nov 2024 14:32:51 +0000 https://clkmarketingagency.co.uk/?p=2335 Google’s legal department announced this week that the company is testing a stripped-down version of its hotel search in Germany, Belgium, and Estonia. It means Google Search results will only show basic links without maps or enhanced features.

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]]> No Need to Worry About Fake Traffic, Says Google https://clkmarketingagency.co.uk/google-answers-question-about-fake-traffic/ Tue, 24 Sep 2024 14:40:08 +0000 https://clkmarketingagency.co.uk/?p=1790 Worried about fake traffic hurting your site’s reputation? In this clip, Google explains why you don’t need to worry. Essential listening for site owners and SEO managers

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]]> Global and UK Trends in Manufacturing (Q1-Q3 2023) https://clkmarketingagency.co.uk/global-and-uk-trends-in-manufacturing-q1-q3-2023/ Tue, 19 Sep 2023 18:32:31 +0000 https://clkmarketingagency.co.uk/?p=1126 In a digital age where data is king, having a finger on the pulse of search trends is crucial for formulating effective marketing strategies, especially in the ever-evolving manufacturing sector. For that reason, we analysed search trends for Q1 to Q3 of 2023, using data sourced from Google Trends, focusing on both worldwide and UK-specific queries to give you insights into what topics are currently drawing attention.

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]]> Mistakes to Avoid when Implementing B2B PPC campaings https://clkmarketingagency.co.uk/mistakes-to-avoid-when-implementing-b2b-ppc-campaings/ Thu, 04 Jun 2020 08:36:15 +0000 http://hope.gmbtest.co.uk/?p=1 While PPC advertising can be a powerful tool for B2B companies, some common mistakes can lead to wasted ad spend, low click-through rates, and poor ROI. Here are some mistakes B2B companies make when implementing PPC campaigns, the consequences of these mistakes, and how to avoid them:

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