Industry Trends – CLK Digital Marketing Agency https://clkmarketingagency.co.uk Honest, Transparent PPC Management Service Dedicated to Maximising Your Ad Spend Tue, 16 Sep 2025 12:38:18 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://clkmarketingagency.co.uk/wp-content/uploads/2023/03/cropped-CLK-Marketing-Logo-32x32.jpg Industry Trends – CLK Digital Marketing Agency https://clkmarketingagency.co.uk 32 32 Google’s AI Mode Could Be the New Default — And SEO Must Adapt https://clkmarketingagency.co.uk/google-ai-mode-could-be-the-new-default-and-seo-must-adapt/ Tue, 09 Sep 2025 06:00:28 +0000 https://clkmarketingagency.co.uk/?p=3418 Google’s AI Mode could soon be the default search view. SEO isn’t dying; it’s changing. Here’s why structured content and new success metrics now matter.

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]]> Weekly Marketing Round-Up (1- 5 September 2025) https://clkmarketingagency.co.uk/weekly-marketing-round-up-1-5-september-2025/ Fri, 05 Sep 2025 07:29:04 +0000 https://clkmarketingagency.co.uk/?p=3415 Google’s spam update, AI Mode search changes, hidden ad cost concerns, and PPC tool updates — here’s the key SEO & PPC news from 1–6 Sept 2025.

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]]> Weekly Marketing Round-Up (12–16 August 2025) https://clkmarketingagency.co.uk/weekly-marketing-round-up-12-16-august-2025/ Fri, 15 Aug 2025 10:16:13 +0000 https://clkmarketingagency.co.uk/?p=3250 This week’s AI marketing updates cover Google AI Mode’s move to intent-based ad placements, the rise of “Agentic AI” for autonomous marketing, Reddit’s new AI ad tools, agency pressures, and growing VC investment in the creator economy.

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]]> Weekly Marketing Round‑Up (29 July – 5 August 2025) https://clkmarketingagency.co.uk/weekly-marketing-round%e2%80%91up-29-july-5-august-2025/ Fri, 08 Aug 2025 14:02:51 +0000 https://clkmarketingagency.co.uk/?p=3226 This week’s marketing round‑up shows how artificial intelligence is reshaping search, ads and content. Each section includes practical suggestions to help you adjust SEO, advertising strategies and team skills for the changes ahead.

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]]> Google to Test Stripped-Down Search Features in Compliance with the DMA https://clkmarketingagency.co.uk/google-search-changes/ Thu, 28 Nov 2024 14:32:51 +0000 https://clkmarketingagency.co.uk/?p=2335 Google’s legal department announced this week that the company is testing a stripped-down version of its hotel search in Germany, Belgium, and Estonia. It means Google Search results will only show basic links without maps or enhanced features.

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]]> No Need to Worry About Fake Traffic, Says Google https://clkmarketingagency.co.uk/google-answers-question-about-fake-traffic/ Tue, 24 Sep 2024 14:40:08 +0000 https://clkmarketingagency.co.uk/?p=1790 Worried about fake traffic hurting your site’s reputation? In this clip, Google explains why you don’t need to worry. Essential listening for site owners and SEO managers

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]]> Digital Transformation in B2B Procurement: Navigating the Post-Pandemic Market https://clkmarketingagency.co.uk/digital-transformation-in-b2b-procurement-navigating-the-post-pandemic-market/ Sun, 17 Mar 2024 16:44:34 +0000 https://clkmarketingagency.co.uk/?p=1446 In the wake of the pandemic, B2B procurement has seen a revolutionary change, pressing suppliers to rapidly adopt digital approaches. This concise overview, drawing on insights from Sana Commerce's 2021 research, presents vital strategies for navigating the digital-first marketplace. It underscores the importance of enhancing your online footprint and integrating advanced technologies to align with the changing preferences of B2B buyers, ensuring your business remains at the forefront of the industry.

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]]> Global and UK Trends in Manufacturing (Q1-Q3 2023) https://clkmarketingagency.co.uk/global-and-uk-trends-in-manufacturing-q1-q3-2023/ Tue, 19 Sep 2023 18:32:31 +0000 https://clkmarketingagency.co.uk/?p=1126 In a digital age where data is king, having a finger on the pulse of search trends is crucial for formulating effective marketing strategies, especially in the ever-evolving manufacturing sector. For that reason, we analysed search trends for Q1 to Q3 of 2023, using data sourced from Google Trends, focusing on both worldwide and UK-specific queries to give you insights into what topics are currently drawing attention.

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]]> Mistakes to Avoid when Implementing B2B PPC campaings https://clkmarketingagency.co.uk/mistakes-to-avoid-when-implementing-b2b-ppc-campaings/ Thu, 04 Jun 2020 08:36:15 +0000 http://hope.gmbtest.co.uk/?p=1 While PPC advertising can be a powerful tool for B2B companies, some common mistakes can lead to wasted ad spend, low click-through rates, and poor ROI. Here are some mistakes B2B companies make when implementing PPC campaigns, the consequences of these mistakes, and how to avoid them:

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